WeRPN
Articles and blog posts. Research and writing. Agency: Parcel Design. May 2022 - August 2022.
Working in collaboration with Parcel Design, I wrote articles for WeRPN’s journal “We Are Practical Nurses.”
The purpose of this content was to shine a light on the exceptional work of RPNs, create additional resources for busy practitioners and educate WeRPN members about ongoing issues plaguing the field of nursing.
Research – reading through media sources, government proposals and conducting interviews – was an important part of my process. I wrote unflinchingly about the realities that nurses face while also weaving through moments of levity, hope and tangible calls to action.
I knew that the most effective copy would make readers feel seen and understood. To resonate, it had to be smart, empowering and informative, as if written by an educated peer.
The intention behind these “profiles” was to highlight the contributions of individual RPNs and bring attention to WeRPN’s advocacy.
Design and artwork provided by Parcel Design. See more of their work, here.