This project was full of storytelling opportunities. It was important that the copy captured a reverence for nature, a nostalgic sense of play, and a feeling of serenity. This came to life in the poem “An Ode to Big Moon Ranch” printed and framed in each lodge, a set of “Cowboy Commandments” outlining playful “rules” of the ranch, and a short guidebook full of games and treasure hunts for children who stay at the property.