
A Good Pear
Scope of work: tone of voice, editorial guidelines, tagline, website copywriting, social copy.
July 2024-November 2024.
A Good Pear is a twin-owned creative design studio bursting with fresh ideas. After working together on a few client projects, they decided it was time to refine their messaging strategy and tone of voice.
AGP is playful, thoughtful, strategic and punny. Letting this personality shine through every touchpoint allowed them to show up more authentically and attract their dream brand partnerships.